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14 Kindle eBook

Media and Cultural Theory

by Authors Stephen Hill , Bevis Fenner ,

Media and Cultural Theory is an ideal guidebook for undergraduates studying a range of Media and Cultural Studies courses....

Buzz or Zap?

by Authors T. L. Brink ,

If you are ready to start a new business or launch a new product, you need this book. Although most entrepreneurs work long hours, most fail. Although most new products look good on the drawing board,...

Web 2.0 and Social Media for Business

by Authors Roger McHaney ,

Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers....

Berliner Balanced Scorecard: Customer Perspective

by Authors Lydia Clausen , Martina Lukowsky , Prof. Dr. Wilhelm Schmeisser ,

This textbook is a summary of “Berliner Balanced Scorecard: The Customer Perspective”....

An introduction to Business Research Methods

by Authors Dr. Sue Greener , Dr. Joe Martelli ,

This edition of the textbook not only provides an in-depth introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants....

Fundamentals of communication, P.R. and leadership

by Authors Georgios P. Piperopoulos ,

This book provides a refreshing introduction to the three fascinating and fundamental subjects of communication, public relations and leadership....

Essentials of Marketing Research: Exercises

by Authors Paurav Shukla ,

The Essentials of Marketing Research introduces the principals and tools of marketing research, discussing topics such as exploratory research design and conclusive research design....

Marketing Communications

by Authors Olujimi Kayode ,

Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing....

Strategy, Marketing Plans and Small Organisations

by Authors Dr Breda Mccarthy ,

This book provides an overview of strategic planning. It explores the importance of planning to small organisations along with major influences on strategy (competitors and the industry environment)....

Customer Relationship Management (CRM)

by Authors Michael Zerres , Christopher Zerres , Roger Baran ,

This is a review of the theoretical conditions for Customer Relationship Management....